Beach Bunny: An instant hit with women looking for swimsuits that make a bold statement. By ignoring trends, Beach Bunny Swimwear started setting them. And grabbing the attention of the fashion, media and celebrity worlds. Sports Illustrated dedicated more pages of its Swimsuit issue to Beach Bunny Swimwear than any other line. Soon, iconic women from the likes of Jennifer Lopez and Fergie to Cheryl Tiegs and Cindy Crawford were hitting the beaches in Beach Bunny suits.

“We do whatever we want, without paying much attention to what other designers are doing. This creative freedom is what makes our suits so unique, and so popular. Every woman is different. They want swimwear that reflects their individuality.”

The Essentials Collection, a selection of basic, core foundation pieces, is available throughout the year. A signature clean and classic look defines these coordinated fashion collections, including bras ranging in sizes 32A to 38D.  $50 each or mix and match styles and get 2 for $90 ♥

(Click on each image to englarge.)

On Sunday, May 12 we celebrate the moms in our lives; whether she’s your mom, your grandma, your aunty, or your sister, wife, or girlfriend, moms deserve to be recognized. We love this holiday because we get to hear stories from our customers (good stories and otherwise!) about the special person they’re shopping for. Here are some beautiful gift ideas for the deserving mother in your life… Click on any image for a closer look.

Comfy, soft, and beautiful. The perfect gift for a mom who wants to lounge in comfort and style. This easy-to-wash pajama set is so flattering!

The Madeleine Robe from Eberjey is made with bamboo jersey, giving it a silky soft feel. The kimono-inspired sleeves will keep her arms warm and her hands free! The color “Dove” is a truly beautiful smoky soft green.

April Cornell nighties, with their signature soft cotton voile fabric and vintage-inspired embroidery and details are the ultimate gift for classic moms of any age. We stock a variety of sizes and styles!

Moms sometimes put themselves last, so if your mom is is need of a “lift” consider the thoughtful gift of a new bra. If you’re not sure of her size or favorite bra style, simply purchase a gift certificate in any amount.

At Esprit de la Femme, we know there are all kind of relationships: unsupportive, painful, frustrating… So ditch that bad bra relationship once and for all and let us introduce you to your perfect bra match!

Join us all Friday thru Sunday as our expert fitters help you find the perfect fit and style for your unique body! We have dozens of styles and a wide range of sizes from A to N cup.

It gets better!  We are giving away great door prizes from Chantelle Lingerie, PrimaDonna Lingerie, SAXX underwear, and more! So make sure you come see us for your chance to win.

If it’s time to move on from bras that make you unhappy, let us introduce you to a fresh new start — join us this weekend for our Perfect Match Event!

Deauville is the bestselling PrimaDonna collection. That’s no surprise when you consider how wonderfully comfortable it is, not forgetting the elegant embroidery in subtle two tone. Deauville’s unique fit supports and shapes your full bust, while guaranteeing unequalled comfort.

This bra’s sublime fit has long been acclaimed. The cups are sewn from three sections to support, centre and lift your breasts optimally. It not only makes you look slimmer, it’s exceptionally comfortable too! This is PrimaDonna’s deepest cup shape, perfect for women with very full breasts.

Check out the other PrimaDonna/MarieJo styles from this season:

PrimaDonna “Madison” and “Milady” and MarieJo “Joanne”

PrimaDonna Deauville in Fifties Pink

Marie-Jo “Avero” in Yacht Blue

Just in time for spring, introducing Marie-Jo “Avero”, a perennial favourite in the new fashion colour Yacht Blue. This lightly padded bra has a heart-shaped cup and creates a gorgeous round form for many different breast types. There is no “bump pad” or “pushup padding” in the bottom of the cup, meaning it’s a great choice for women who want a more natural shape and also the advantage of nipple concealment. The shape of the cups allows you to wear lower-cut tops but also gives security so the breasts don’t jiggle out of the bra.

Aesthetically, choose Avero when you want a timeless but modern look. The appeal is the original blend of graphic check motif and romantic floral embroidery. The straps are for showing off. Especially this summer! They can be worn round the neck as a halter and crossed behind the back.

Check out the other PrimaDonna/MarieJo styles from this season:

PrimaDonna “Madison” and “Milady” and MarieJo “Joanne”

PrimaDonna Deauville in Fifties Pink

The Bandeau Top is one of the hottest spring trends. With so many different ways wear this little piece of fabric, the possibilities are nearly endless!

On a typical day, try a sheer tank top with a bandeau top under it. The bandeau would not only serve as a strapless bra, but a somewhat hidden, fashionable piece to your outfit.

The beach is a is where you can wear a bandeau with no covering and no questions asked. Look cute by pairing with some high-waist shorts a sun hat and some big chunky shades (if you’re channeling your inner-diva.)
On a night on the town, a Bandeau would look great with sleek jeans, a blazer, and a nice boot. The idea here is to keep the rest of the outfit covered and simple. Sexy, but not too revealing!

This trend is so versatile anyone could wear it with anything, as long as you are pretty comfortable with your stomach. Go ahead, and make that daring purchase for the springtime — all of your friends will be so envious that you had the guts to do it!

Private Arts intimates are a combination of hand drawings, photographs and graphic designs. Each piece is individually hand pressed making these little works of art one of a kind. It is designed and made near the sunny beaches of southern California.

Sleep under the stars in their Starbright bralette and boyshort!

Paradise bandeau and thong. Think coconut trees and white sandy beaches…

Hot Mess bandeau and boyshort feature a stunning magenta-purple ombre.

Concrete Blonde is the most basic colourway and goes great under anything <3